M&A Seller Services
The NYBB Group is uniquely qualified to sell your business. Our highly effective sales process is comprised of the following services:
Initial Consultation
During the initial consultation, we will determine your goals objectives and reasons for selling. We will then explain our services and capabilities and the details of our representation. Lastly we will gather information to provide you with a formal proposal or engagement letter.
Business Value Assessment and Operational Analysis
We start by analyzing and recasting your financial statements. We then use our years of experience and valuation training to provide you with a highly credible Brokerage Opinion of Value (BOV) and Most Probable Selling Price (MPSP). Next, we perform a detailed operational analysis that will provide buyers with an accurate description of the benefits and advantages of your business.
Comprehensive Marketing Plans
Your business will receive maximum exposure to a targeted audience across multiple media platforms:
- Online: We will confidentially promote your business on multiple high profile Internet Websites.
- Print: Includes high-impact blind advertisements in magazines and trade journals.
- Direct Mail: Large scale, targeted direct mail programs used to reach a qualified pool of buyers.
- E Mail: We utilize targeted e-mail campaigns to reach CEO, COO and other top decision makers.
- Telemarketing: professional telemarketing teams follow up on Direct mail/ E-mail Marketing.
- Buyer Database Marketing: Buyer database searches are performed on in-house and industry databases.
- Cooperative Selling: Access to a large national network of M&A Advisors, Attorneys, CPA’s and Financial Planners.
- Private Equity Groups: we are connected to hundreds of PEGs/Family Offices seeking acquisitions .
Customized Marketing Materials
We develop a general summary that is custom-designed to generate interest in your business through our online, print, direct mail and database marketing programs. In addition, we produce a Confidential Offering Memorandum (COM) that provides screened and qualified buyers with the financial and operational details of your business. The COM is a source document for your business and is relied upon by the purchasers and their advisors to substantiate and support the rational for acquiring your business.
Buyer Screening and Qualification
We require all prospective buyers to sign our Confidentiality/Non-Disclosure Agreement. This agreement prohibits them from contacting anyone associated with your business and from releasing information about your company to anyone other than their professional advisors, who are also bound by the agreement. Buyers are also required to fill out our Business and Financial Profile. This profile provides us with information on the buyer’s personal history as well as information about his businesses financial status.
Facilitation and Close of Sale
We will work on your behalf with buyers and their advisors to clarify their understanding of your business’s financial and operational issues. We will oversee the due diligence process and provide on-going negotiation services to arrive at desired pricing and terms of sale. To keep the transaction on track, we will document the satisfaction of all contingencies. We will ensure that you have a smooth closing by coordinating closing responsibilities with all parties involved including buyers, sellers, attorneys, accountants, lenders, financial planners and landlords.
